CREATIVE DIRECTION

We led creative direction and photography for Dark Horse Wine, concepting a lifestyle-driven collection that placed the product directly within lived experience. From pre-production and creative insight through ideation, planning, and full execution, we built a multi-environment narrative designed for social.

Shot across the desert, the redwoods, and in studio, the campaign explored the versatility of the brand through distinct settings and moods. A couple escaping to the desert with a bottle at sunset. Friends gathered for a forest picnic beneath towering trees. Each scene intentionally crafted to show the product not just as an object, but as part of the moment.