CREATIVE DIRECTION

We partnered with Coast to Costa, a travel agency curating immersive excursions to Cuba, to document the island through an experiential, run-and-gun approach. Shot primarily on 35mm film alongside digital, the work centered on presence, vulnerability, and human connection.

Arriving with assumptions of vintage cars, rum, and communism, I chose instead to photograph with openness. What emerged was a story of closeness. Strangers inviting me inside. Games of chess in the street. Shared laughter, shared rum, shared space. In Havana’s narrow corridors and bustling boulevards, community is not an idea. It’s lived.

The resulting imagery became the foundation for Coast to Costa’s social and web campaigns, positioning Cuba as a vibrant network of villages where friendship remains central.

Documentary driven. Human first. Story over stereotype.